Abstinence Cinema
Casey Ryan Kelly
Rutgers University Press, 2016
From the perspective of cultural conservatives, Hollywood movies are cesspools of vice, exposing impressionable viewers to pernicious sexually-permissive messages. Offering a groundbreaking study of Hollywood films produced since 2000, Abstinence Cinema comes to a very different conclusion, finding echoes of the evangelical movement’s abstinence-only rhetoric in everything from Easy A to Taken.
Casey Ryan Kelly tracks the surprising sex-negative turn that Hollywood films have taken, associating premarital sex with shame and degradation, while romanticizing traditional nuclear families, courtship rituals, and gender roles. As he demonstrates, these movies are particularly disempowering for young women, concocting plots in which the decision to refrain from sex until marriage is the young woman’s primary source of agency and arbiter of moral worth. Locating these regressive sexual politics not only in expected sites, like the Twilight films, but surprising ones, like the raunchy comedies of Judd Apatow, Kelly makes a compelling case that Hollywood films have taken a significant step backward in recent years.
Abstinence Cinema offers close readings of movies from a wide spectrum of genres, and it puts these films into conversation with rhetoric that has emerged in other arenas of American culture. Challenging assumptions that we are living in a more liberated era, the book sounds a warning bell about the powerful cultural forces that seek to demonize sexuality and curtail female sexual agency.
Reviewer and Communication scholar Bonnie J. Dow says, “Smart textual analysis and informed feminist critique make Abstinence Cinema a welcome addition to scholarship that takes popular culture seriously for its participation in the struggles of contemporary public life."
Abstinence Cinema won the NCA 2016 Diane Hope Book of the Year Award, Visual Communication Division.
Casey Ryan Kelly is an associate professor of critical communication and media studies at Butler University, in Indianapolis, Indiana. His research has appeared in journals such as the Quarterly Journal of Speech, Text and Performance Quarterly, Communication and Critical/Cultural Studies, Rhetoric Society Quarterly, Critical Studies in Media Communication, and Communication, Culture and Critique, among others. Kelly’s scholarship focuses on critical rhetorics of race, gender, and masculinity in the U.S., and his next book project, tentatively titled Apocalypse Man: Toxic Masculinity and the Rhetoric of Doomsday Prepping, examines the recent mainstreaming of survivalist discourse - television, films, prepper conventions, news, manifestos - in US public culture and how its violent ethos of male warriorism stokes fantasies of the end times.